A Small Firm Business Model
By James Rockefeller, Warner Robins, GA

I have been practicing law for 19 years or so now, but the first 10 years were primarily as a prosecutor. Before hanging my shingle, I was basically developing my own practice with another firm, so I am at more of a five or seven year mark of growth, as opposed to the almost three years my firm has been operating. I enjoy being a business person, but resetting the revenue meter each and every month is like jumping off a cliff without a parachute every thirty days.

As with the majority of solo or small law firms, or any other small business entrepreneur, payroll is my biggest expense. In addition to the employees’ actual pay, there is health insurance, workers’ compensation, unemployment insurance, State and Federal taxes, and . . .

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CHASING THE HOLY GRAIL: HOW TO BE ON THE FIRST PAGE OF GOOGLE SEARCH RESULTS
By Jennifer S. Gerrish-Lampe & Jake Smith

According to the Pew Internet studies, more and more individuals are gaining their information from the Internet, regardless of socioeconomic background. The April 6, 2006 study reported that approximately 147 million Americans are online, up from 66% from the previous year. This will only increase in the future. In order for any business to be viable, it must have an Internet presence. Having a Web site is not sufficient. The Web site of the business must be easily found.

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This paper, available free to members of the Sole Practitioner and Small Firm Section, was presented at the 2007 AAJ Annual Convention in Chicago. Copyright © 2007 American Association for Justice. Further reproduction of any kind is prohibited. For more information, call AAJ Education at (800) 622-1791. To purchase other papers, visit the AAJ Exchange.

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